Hubert Maston is Chief Innovation Officer at Crafty Apes, where he leads the company’s global strategy across pipeline, technology, and next-generation visual effects.
With more than two decades of experience in high-end VFX and animation, Hubert has held senior leadership and supervisory roles at world-class studios including MPC and Framestore. His work spans major feature films and episodic projects such as Dumbo, Mulan, Aquaman 2, Alien: Covenant, Thor: Ragnarok, Guardians of the Galaxy, and Game of Thrones, reflecting a career rooted in both creative excellence and technical innovation.
Based in Montreal, Hubert partners closely with Alana Newell and the broader leadership team to evolve workflows, advance CG capabilities, and integrate emerging technologies across Crafty’s global studio network. Known for his ability to connect artistry with engineering, he leads research and development efforts and enhances production pipelines to support teams at scale—ensuring Crafty continues to deliver high-quality work while adapting to an ever-evolving industry.
With over a decade of experience in digital asset creation, Julie Tardieu has worked at world-renowned visual effects studios including Rodeo FX, DNEG, Digital Domain, Framestore, and Ubisoft before joining Crafty Apes as Global Head of Assets.
A recognized specialist in 3D assets, she has contributed to major productions such as Spider-Man: No Way Home, She-Hulk, Avatar: The Last Airbender (Netflix), Extrapolations (Apple TV), Mulan (Disney), Detective Pikachu (Warner Bros), Far Cry 6, and Watch Dogs: Legion (Ubisoft).
Beyond her artistic expertise, Julie has led large international, multidisciplinary teams, overseeing the creative, technical, and organizational aspects of asset pipelines. She is widely recognized for her collaborative leadership, her ability to empower artists, and her integrated artistic and technical vision that ensures assets are both visually striking and production-ready. She has also played a key role in designing innovative workflows and building robust pipelines that support the most demanding productions.
At Crafty Apes, Julie drives the global strategy of the Assets department across all studio locations, combining innovation, artistic excellence, and talent development.
Irene Armit is a senior Visual Effects Producer with over 10 years of experience in the VFX industry and more than 20 years in the film and media industry. Her journey through various roles—spanning VR production, documentary filmmaking, and editorial work—has equipped her with a unique perspective on visual effects. She holds a bachelor’s degree in Film Studies from Concordia University and a master’s degree in Film Production from Toronto Metropolitan University. Known for her ability to manage complex timelines and collaborate effectively with diverse teams, she consistently delivers high-quality visual effects on projects such as Please Don’t Destroy: The Treasure of Foggy Mountain, Beau is Afraid, and Salem’s Lot. Her prior experience includes overseeing significant projects like X-Men: Dark Phoenix, Noelle, and The Witcher Season 2
Rosalie is a VFX producer with extensive experience in both 2D and 3D animation. She started her career as a 2D animator before shifting her focus to production management. Over the years, she has contributed to major feature films and animated TV series, ultimately discovering her true passion: visual effects.
With a sharp eye for detail and a love for storytelling, Rosalie excels in project management, showcasing her adaptability and problem-solving skills. She firmly believes that “where there’s a will, there’s a way,” approaching challenges with creativity and determination. Rosalie believes that becoming a producer has brought her career full circle; she feels that her expertise is utilized most effectively in this role, making her a valuable contributor to her team.